Homeland Security essays

Homeland Security essays Many Americans have argued against the creation of the Department of Homeland Security, saying that it will take away too many freedoms. I ask, What good are these freedoms if terrorist events wipe us out before we can enjoy them? The department is being created due to the events of September 11th. The new department should ensure security for our homeland. Three candidates (George Bush, John Kerry, and Ralph Nader) are battling neck to neck in the 2004 election for President. Each candidate has strong and different views on Homeland Security in which they plan to make this country a safer place to live. President Bush created this department in response to the nine-eleven attacks. Before the department was created, all the different agencies were scattered all over the place. Now all the agencies are unified into one single department that is committed to protecting the United States. This department consists of twenty-two agencies and 180,000 employees. The mission of homeland security is to prevent us from terrorist attacks and to protect and respond to any threats or hazards to the nation (DHS). The department is divided into six major categories. They are Border and Transportation Security, Emergency Preparedness and Response, Science and Technology, Analysis and Infrastructure Protection, Intelligence and Warning, and defending against deadly One main topic that is brought up in the issue of Homeland Security is the U.S. Patriot Act. The act allows law enforcement officers to access private medical, library, or student records and can prevent from letting the person know. This Act was passed through both houses of Congress with little debate and no formal hearings on October 26, 2001 (Doyle). Bush said, Don't let Patriot Act expire-terrorist threat won't (Bush). Bush supports the Patriot Act and believes the act was one of his great achievements in his firs ...

How to Write the Best About Us Page (50 Examples and a Template)

How to Write the Best About Us Page (50 Examples and a Template) What’s the first page you read when you find a new company and want to learn their story? If you’re like a lot of folks, it’s the  company’s about us page. Those pages, usually found in the footer navigation on most business sites, are powerful pieces of an effective website content strategy. However, they’re sometimes overlooked, too. When they’re written well, they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers. So, why ignore those potential benefits when you can do it right and reap the rewards? That’s exactly what this post will show you how to do. Here’s a quick summary of what you’ll find: What separates quality About pages from ones that are uninspired. Tons of real-life examples. A step-by-step process for writing a page of your own. Plus, you’ll get a free template to expedite your process. About : Is your marketing team struggling to get organized? Learn how to fire makeshift marketing with , the industrys leading marketing management platform. How to Write the Best About Us Page With 50 Examples and a Free Template via @ Table of Contents About Us Page Template What is an About Us Page? Page Placement Why Are These Pages Important? Five Pages That Got It Right 45 Reals Writing an About Us Page in 7 Steps Figure Out What Your Page Will Include Create a Project Checklist Write Your Mission Statement Explain What You Do Map Out Your Company History Incorporate Your Values Include Visual Elements Download Your Free About Us Page Template Writing your page will most likely start with a simple Word doc. So, rather than create one from scratch, why not snag this free template instead? It lays out fields for everything you’ll need to hand over to a developer to get your page created. Download it now, then learn how to put it to use in this post. Awesome news! Youre invited to a 1on1 marketing demo of ! In 30 mins or less, you can see howtoWhat is an About Us Page? In simplest terms, it’s a page on your website that explains what your business does. That sounds straightforward enough, right? Sure, it does. But, because of this, they’re occasionally treated like nondescript pieces of content, created to fulfill a requirement on a checklist. That’s selling those pages short, though. Get it right, and they go from a line item no one looks at, to an essential element of telling your company’s story. Approached this way, they’re: Useful pieces of your site. Essential pages for establishing who you are and what you’re about. Worth spending time on to get right.Where Should These Pages Be Located? Generally, they’re found in website footers: Why Are These Pages Important? Every company claims to have core values and some kind of differentiator that makes them different than other companies out there. But, no other company on Earth shares your exact story, or your specific reason for being in business in the first place. Conveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate. Certainly, that’s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand (like having a good product and an actual mission, things no amount of content can cover up). But, they do help, and they’re great because they let you put that story front and center. Taking a Look at Five About Pages That Got it Right So, what exactly do these pages look like when they’re done well? To give you some ideas, here are some samples to check out. There are all different types of companies represented too, from simple-yet-effective designs, to more complex examples. Home Depot Hardware store chain Home Depot’s example here is straightforward, yet infuses strong imagery and the brand’s voice and tone well to rise above being generic. For example, rather than a basic â€Å"About Home Depot† headline, it works in language that appeals to their brand (being built from â€Å"right materials,† an appropriate allusion for a hardware store). Toyota One small touch to take away from Toyota is considering putting people front and center, rather than products, on these pages (they’re about the people that make up your company, as much as they’re about what you make or sell, after all). Plus, the simple navigation bar works well to make it easy to move around the page, too: Dashlane Password manager and security solutions provider Dashlane uses their page to not only talk about what they do, but to actually demonstrate their impact using hard data: Saucony Shoe and apparel manufacturer Saucony steps things up a notch with some striking design work and powerful visuals: As you scroll down the page, it animates between chapters with different pieces of the brand’s story and history (note the chapter navigation tabs at the bottom): If you have access to a skilled web development team with the time and resources to build something like this, the extra effort is well worth it. Penguin Random House When you first visit this page from Penguin Random House, you’ll find a tiled layout linking to multiple pages: This works well because it makes it easy for readers to find exactly what they’re looking for (which might include anything from their company story to open job listings). Recommended Reading: How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates 45 More Reals of the Best About Us Pages Around If you’d like to scope out even more samples, browse through the list below and click on any brand names that sound interesting. There’s a wide range of industries, companies, and websites. Nike Google Microsoft Threadless The New York Times Adobe Amazon Twitter IKEA Spotify Sweetwater BMW Slack Sony Samsung Mod Cloth Stitcher Capital One Canonical   (hey, that’s us!) Vox Zappos G2 Crowd Zazzle Redbubble UCLA Knock Knock Museum of Modern Art Intel HP Intuit Electronic Arts MailChimp Funko SEGA Revlon Wikipedia Mozilla Automattic Toggl Target Evernote New York and Company GAP Pinterest What do effective about us pages look like? Check out these 45 examples, curated by @ Writing Your Own About Us Page in 7 Steps So, how do you make your own story stand out? Start by following this simple process from start to finish. What your ultimately able to create may be contingent upon your available design and development resources. But, one thing that’s totally in your control as a marketer is to make sure your written content is on point. Step 1: Figure Out Everything Your Page Will Include It’s easy to start writing before you have a clear plan, thinking you can wing it, and still get it done efficiently. This is a mistake. Working without some sort of plan or outline means you’ll be liable to miss details, waste time, and create a lower-quality page. So, figure out the following first: Which sections will your page require? Some common pieces include your mission statement, a brief company description, corporate history, and core values. Who might you need to talk to for more information?  Track down subject matter experts and anyone with a long tenure at your company who might be able to help fill in information you’ll need. Set up some meeting times on your company calendar. How will you create graphics?  If you have a design team, this question is answered for you. If you’re on your own, you may need to figure out what you can do on your own. Recommended Reading: Website Content Template: How to Get Content Right the First Time, Every Time Step 2: Create a Project Checklist The team at never starts a project without a checklist. They’re the best way to make sure nothing gets missed on any project or piece of content. Before moving forward, list all the steps you’ll need to complete when creating your page. Some things to consider include: Research time. Gathering existing copy (like documented mission statements and core values, if you have them already). Writing an outline. Crafting on-page copy. Designing graphics. Proofing and editing. Publishing the page. One way to create a simple checklist is to use Google Sheets, Excel, or Evernote. customers can also create them using Tasks and Task Templates. These make it possible to create reusable project checklists, built right into your team’s marketing management platform. Start by creating a new project on the calendar and select your desired content type (such as a WordPress page, article, or other label of your choosing): Next, start listing your required tasks: Click +Schedule  to specify deadlines for each one: Now, when each item is checked off, you’ll see the progress percentage bar tick up: When looking at the full calendar, you’ll see this reflected there as well: This makes it easy to track your progress (and see how your concurrent projects are progressing too, all in one place). Recommended Reading: How to Easily Plan Copy for an Entire Website the Best Way Step 3: Start With Your Mission Statement More and more these days, people want to buy from companies they believe in. It’s not always enough to just churn out a product and put it in front of people. Rather, in many industries (particularly things like apparel and food), customers want to feel like they’re buying into a movement that says something about themselves. For an example, think of a company like Toms of Maine. They make things like toothpaste and deodorant, products where there’s no shortage of competition, and plenty of options available for price-conscious consumers. But, unlike most of those alternatives, Tom’s of Maine has a unique mission: to create products that are safe to use without potentially harmful side effects to the environment or yourself. In fact, they were founded explicitly because co-founders Tom and Kate Chappell wanted natural hygiene products for their family, and weren’t satisfied with what was on the market. Here’s a look at their exact mission statement today: Your company might not have such a grandiose mission. But, you almost certainly have a reason for existing, even if you’re selling something as otherwise ordinary as toothpaste. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360% Step 4: Explain What You Do and Offer in More Detail Beyond why you do what you do, people need to know in clear terms what you actually create or sell. Some points to consider including: What exactly do you sell? How do your values and mission contribute to better quality products? How does that impact your customer’s day-to-day life using your stuff? Then, write to make people care. Even though this page is about you, it’s more about why people should buy from you. So, figure out the â€Å"why† behind your â€Å"what.† Follow these two points to do this: Instead of talking about selling products, talk about the solutions those products solve. Instead of focusing on your company, focus on how you help your customers. It’s as simple as that. Stick to those guiding rules and you’ll be well on your way to writing a page people will actually stop and read. Recommended Reading: How to Build the Best Editorial Style Guide in 10 Steps (Free Template) Step 5: Map Out Your Company History Sometimes to know where you’re going, it helps to know where you’ve been. One way to show this to your audience is to map out your company’s history. Not only does this help customers get to know your company better, it can help reinforce your brand authority if you’ve been around for some time. Here’s a simple example from Marshall Amplification: And here is an illustrated example from : To get started, follow these steps: Figure out your company’s key historical milestones. Set up interviews with internal stakeholders who might be able to help (CMOs, founders, and executives may be good contacts). Create an outline. Open up a doc and list them in chronological order. Write a quick blurb for each one. If you’ll be creating a company history graphic, keep each point punchy to keep the visual flow moving. For tools that can help you create visual timelines without (much) design or development assistance, check out the following: Timeline.js: Free and open-source tool for building interactive timelines. Piktochart: This freemium infographic design tool can be used to create timelines. Canva: Similar to Piktochart. Easy to use and offers tons of flexibility. Another option is to create a standalone company history page, and then link to it prominently from your About Us page. Recommended Reading: The Best Social Media Image Sizes Guide For Marketers Step 6: Incorporate Your Values Most companies have some sort of core values or principles. These are usually five or six points that guide your culture and business philosophy. These are often treated like something that’s pinned on the wall and forgotten, existing only because someone decided they needed to one day. But, when they’re thoughtfully crafted and ingrained into how your company operates, they can be powerful guideposts for how employees should approach their work, and your customers. For example, look at Ben and Jerry’s. Their values are core to everything they do, and they make them clear on their website: The page also includes an embedded YouTube video that helps communicate their mission and values: Note that not all of these values are directly related to making ice cream. But, they help people who buy their ice cream know their supporting a company that reflects their values too. That can be powerful for persuading people to buy and building long-term loyalty. Your values don’t necessarily need to be overtly political or world-changing in nature. And, if your company doesn’t have documented core values, this portion may need to be a project for another day. But, as long as you have some sort of purpose behind why you’re in business, you can incorporate that into your page. Recommended Reading: How to Overcome Makeshift Marketing: The Buyer's Guide Step 7: Include Visual Elements Finally, add in your visual design elements. This might include: Company photos. Designed graphics. Slide decks. Videos. If it’s visual, and it can help tell your story, why not include it? If you’ll need a designer to create graphics, be sure to give them clear direction. In the document you use to write your page, include notes formatted something like this: IMAGE TITLE: HEADLINE: DESCRIPTION: ON-IMAGE TEXT: This should give them enough to bring your idea to life. Go Rock Your About Us Page You’ve got examples to follow, an entire process and workflow laid out, and a template to get it all done. All that’s left is to do now is get down to work. Best of luck writing your page, and if you have questions or comments, please do share them below.

CSR and challenges faced by MNCs Essay Example | Topics and Well Written Essays - 2500 words

CSR and challenges faced by MNCs - Essay Example 3). Multinational Corporations (MNCs) are found to experience intense pressure for performing socially responsible activities in their global operations. However, the corporate social responsibility (CSR) from the global perspective and its management by the MNCs are still less understood. There has been an increased promotion of CSR activities followed in the business environment worldwide. In addition to this, various voluntary initiatives and global guidelines are emerging to facilitate improvement of CSR in global operations. MNCs can be considered to be consisting of differentiated network which are significantly complex in nature. They are associated with internal heterogeneity and are required to face various complex situations related to managing across units that are globally diverse and dispersed (Barlett, Doz, and Hedlund, 1990). MNCs have to face diverse environments related to their stakeholders spread over all their international operations in various geographical areas of the world. The MNCs are required to address diverse issues of their stakeholders in diverse contexts and multiple levels of their operations. Managing of CSR by MNCs globally also involves cross border management and transfer of CSR activities across different geographical locations where they operate. MNCs are also required to manage the local CSR practices that are suited to the regional and local context of their subsidiary units. Hence, the MNCs have to face multiple and demanding challenges regarding management of their CSR activities across the globe. This paper entails about all those demanding challenges that are being faced by most of the MNCs worldwide today and how they are managing to do so in an effective manner to ensure their sustainable growth and development in future. CSR and Challenges Faced by MNCs The interests of the society are recognised through the CSR practices followed by an organisation and it takes the responsibility of the various impacts that its b usiness activities can have on the shareholders, employees, community people and the external environment. CSR can help in serving different purposes for a business organisation. It helps to ensure the fact that the business process is being conducted by the organisations in an ethical way and in alignment with the corresponding interests of the community. It helps in responding in a positive manner to the emerging priorities in the society. CSR serves the purpose of developing willingness amongst the organisations to act beyond the regulatory confrontation. It also helps in maintaining a balance between interests of the shareholders of the company and the wider community. As mentioned earlier, corporate social responsibility has received renewed attention in the business world in the recent years. CSR is now considered to be a critical issue that is needed to be followed by the MNCs mainly because of the increasing demands and expectations from the society, and are also driven by v arious factors like the campaigns organised by the NGOs, managers of the companies who are ethical minded, and seeking opportunities to improve the reputation of the organisations. It is unfortunate that most of the companies begin with big words and come up with responsibility policies and statements,

The Genocide in Syria Essay Example | Topics and Well Written Essays - 1250 words

The Genocide in Syria - Essay Example The categorization of the group and the various individuals in that group is usually seen to defined by the perpetrators of the action. Perhaps the most distinctive contribution of this definition as proposed by chalk and Jonassohn is the description that the particular victim group and its various members are actually defined by the perpetrators. This aspect of the definition allows for the emphasizing that the perpetrators fundamentally work primarily according to their own individual and often fantastical, ideas of perceived enemy groups (30). The widely accepted definition as formulated by the UN terms genocide as being actions that are seen to be committed with the prime intent of attempting to destroy, the whole or specific parts of a national, ethnic, religious or racial group (Melson 23). The Origin of the Syrian Situation The Syrian civil war that has now turned into a genocide is seen to have initially grown out of a popular uprising against the current reigning al-Assad re gime. The uprising which began in March 2011 was part of the series of Arab Spring uprisings which were experienced in some regions of the Middle East having been inspired by the early 2011 fall of the repressive Tunisian regime. Among the key factors that resulted in causing the initial series of protests in Syria include widespread anger over the huge unemployment rates, state corruption, the numerous decades of dictatorship and state violence. By using a brutal response against the initial peaceful protests, the regime’s security forces were seen to inadvertently trigger a full-scale civil war that has now degenerated into a genocide. Despite experiencing some periodical ascents and descents, the current raging war in Syria is seen to have been continuously raging for a time period of over two years. Massive deaths (genocide) as a result of the Conflict According to the latest UN estimates, an approximated 5,000 Syrians are currently dying each month primarily as a result of the civil war and nearly 100,000 Sunnis are now estimated to have been destroyed by the reigning Assad regime since the advent of the war. Of note is that, there happens to be no magic number of actual deaths that can be used to categorize genocide. The ongoing genocide can only be identified by the act itself which is seen to have taken the form of deliberate and widespread destruction of extensively large numbers of non-combatant Sunni civilians (Carey 2013). As opposed to there being peaceful marches by Syrian citizens on the streets advocating for their freedom demands, the streets of Syria are now seen to primarily be peopled by a number of uncontrolled armed groups as well as the regime’s military powers. This has resulted in destruction levels in the country reaching a hitherto unprecedented level. CBC News (2013) reports that the an estimated over two million Syrian have reportedly fled the country with 1.93 million being registered as refugees and an additional 17 4,000 waiting for their refugee registration as at Sept 2013. The number of displaced persons inside the country is constantly on the increase and various aid agencies reported an estimated over four

Television And Child development Essay -- Communication, Media, TV

â€Å"Television† is. An electronic device that receives television signals and displays them on a screen. Is it impossible for any late night TV viewer to miss the infomercials for the numerous DVDs and television programs to help make their child into a genius? I doubt it, if parents were to let their voices be herd I know something will be done because I was taught that I live in a country that was built by the people for the people television has gradually become the most influential media in the development of different patterns of behavior of the viewers, children and adolescents worldwide have grown together with the evolution of the television market. Various studies indicate that the relationship between television and behavior exists, but it has been difficult to identify any causal link. the effects are many and mostly negative. Much of the research has been conducted to test the relationship between television and aggressive behavior, because in some studies on social learning summits conducted by Bandura, Ross and Ross (1963) found that when children were exposed to aggressive models, imitate this kind of behavior in later game situations, especially when involving toys similar to those that were in the televised scenes. Most agree that further research there is a high correlation between exposure to the environment and the aggressive and violent behavior, so does the acceptance of violence of others ( Bandura, 2002). Laboratory studies also indicate that when children are exposed to violent programs later act more aggressively (Paik & Comstock, 1994), it raises blood pressure (Huesmann et al., 1994) and fight more with playmates . In this direction, a study by Boyatzis and Matilla (1995) focused on the effects of a popul... ...es issued an average of 23 commercials per hour, suggesting cereal, cookies, snack foods, soft drinks and candy. That too many food commercials suggest, is partly related to childhood obesity. Moreover, the over-representation of ideal body images may contribute to the problem of anorexia nervosa, especially in adolescents, because of the anxiety it causes. If an overweight child learns how important TV is to maintain the shape of an exaggerated way, will continue to develop complex and consequently diet tips and they say on TV, besides the error values that will be assimilated. More than half of the advertising contains inaccurate information, misleading, or both, but the children believe to be true. So that the TV not only offers but requires experience, conditioning our children as they are the main target towards which led most of the commercials.

Life Skills

————————————————- Life Skills Development/Module One/Unit 1: Values Education

Gun Violence And The United States Essay - 2360 Words

Gun violence is a major issue each year around the world and especially in the United States. Cities have yet to find out a way to stop the plague that is called gun violence and there are many reasons behind it, but we will get into that soon. Gun violence may never stop because there will always be a way to purchase a weapon illegally and we know that when something becomes illegal that there is always a high demand for it, for example, the prohibition effect proved everyone wrong. Police around the states especially in Chicago, which has one of the highest murder rates in the United States is finding it hard to combat the violence because of the low amount of officers, political interference or lack of persecution, and community resistance. Under hiring officers is the worst possible issue that is currently effecting the high amount of gun violence in Chicago. When there is a small amount of patrol officers with boots on the ground, being at the scene of a crime when it occurs or before it even occurs is a problem because gun violence cannot be stopped without a large police force. Chicago Police place most of its force in Austin and Englewood neighborhoods because that is where the most concurrent crime occurs, but that does not stop the rampant crime from occurring week after week here in Chicago. There are currently â€Å"12,656 officers on duty† with an active plan by our mayor Rahm Emanuel which proposes an â€Å"increase number of officers from 12,656 to 13,535† (JohnShow MoreRelatedGun Violence On The United States1418 Words   |  6 PagesAmericans were victims of gun-related deaths in 2011 and an average of 268 citizens are shot every day†. Thousands of children and women are the victim of gun violence. Gun violence in the United States is increasing as each year passes by. Most of the time, poor people or low class people are the victim of gun violence. In the United States, by the law, a license is required to have a gun, but law informant agencies are failing to do that. Some people are carrying guns without a license, and useRead MoreGun Violence And The United States Essay1269 Words   |  6 PagesGun Violence in the United States For many years there has been a growing controversy between two sides. The side that wants to take away our right to have firearms and those that want to keep our rights in place. Because of this, gun violence in the US varies from state to state, depending on current gun laws in each individual state. States with the toughest gun laws are the states with the highest crime rates because of a victim inability to protect themselves. One must also remember that CriminalsRead MoreThe Effects Of Gun Violence On The United States1302 Words   |  6 PagesIn the United States, over the past few decades, gun violence has increased massively, leading to over 10,000 gun-related incidents in 2015. The main cause of the massive amount of violence in the United States in recent decades is mainly because people who are in danger have no means to protect themselves. This is why guns should be more accessible for citizens, so that they can protect themselves in dangerous situations. Allowing citize ns to conceal weapons would heavily decrease the amount ofRead MoreGun Violence And The Rights Of The United States863 Words   |  4 Pagesinnocent or guilty die from gun violence in the United States. Gun violence is despicable while guns are still lawful with a permit. The Second Amendment of the Bill of Rights of the United States Constitution states A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Cornell). This statement means that the government were to ever become corrupt the people have the rights to guns in order to protect themselvesRead MoreThe Effects Of Gun Violence On The United States1604 Words   |  7 Pagesin Umpqua, Oregon earlier this month, President Obama s sobering remarks made a crucial point about the nature of Gun Violence in the United States. He remarked, Somehow this has become routine. The reporting is routine. My response here at this podium ends up being routine, the conversation in the aftermath of it ... We have become numb to this. As of this day, the United States has a little over one mass shooting every day. It occurs so frequently that people go back to their regular lives afterRead MoreThe Rights Of The United States1343 Words   |  6 Pagesbeing necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed†. This statement is part of the Second Amendment in the United States that shows American citizens have an authority to own a gun legally to protect themselves. Since the United States was founded in 1776, this nation has grown up connected to firearms. After wars such as World War I and World War II, war industries led the United States to become one of the powerful nations in theRead MoreGun Ownership And Gun Related Homicides1386 Words   |  6 PagesAbstract Several peer reviewed studies on the subject of gun ownership and gun related homicides were identified and reviewed. During the research phase it was noted that there are opponents and proponents of gun control that present logical sounding arguments, but there have been several research studies conducted that suggest that there is a positive correlational relationship between gun ownership and gun related deaths, particularly gun related homicides. This paper will review many studiesRead MoreI.(Grabber) Guns Kill About 33.000 People Per Year In The1208 Words   |  5 PagesI. (grabber) Guns kill about 33.000 people per year in the United States, and 22,000 deaths are suicides while 11,000 are homicides. Guns also cause indiscriminate murders, mass shootings and other gun deaths related to America. While the Congress has imposed regulations to counter assault weapons, they have not properly prohibited individuals from getting guns. It remains clearly that despite the efforts to c lose the loopholes of gun control, handguns still are highly responsible for most killingsRead MoreTheu.s. Gun Violence Is Becoming A Very Critical Issue As Death Tolls Increase1111 Words   |  5 PagesS. gun violence is becoming a very critical issue as death tolls increase. In 2015, the Unites States had an average of one mass shooting per day, meaning there have been no shootings in which four or more people have been killed by a single gunman. As hundreds of people die each year from gun violence, strengthening the United States gun laws in becoming a necessity to reduce violence, as done in other countries; however, because of the belief that mental illness is the primary cause of gun violenceRead MoreShould All Handguns Be Banned?748 Words   |  3 PagesOwning a handgun in the United States is legal, and it has been an issue on debate for many years with no success so far. It is very important to understand that if handguns dont get restricted or ban from our community, co nsequences will keep raising and death statistics will speak for themselves. Handguns in our community are directly affecting the future of our children, they are responsible for increasing the number of violent death rate in the United States, and it also keeps having a significant